A useful 30-minute strategy call for an Ontario business should leave you with clear priorities, not a vague proposal. Here is what it should cover.
1. Your audit results
The call starts with a review of your free Instant AI SEO Audit results and the two or three highest-impact gaps, including any ChatGPT or Google AI Overview visibility gaps. (Not sure what those are? See what an AI SEO audit checks.)
2. Your goals
Next comes clarification of goals: more leads, more pipeline, or growth for specific services or locations. Priorities follow from goals, not the other way around.
3. Ontario funding options
The call gives an overview of relevant Ontario-first funding options identified by the free funding questionnaire, including:
- What the pre-application draft process looks like.
- What documents and financials you supply.
- The fact that you file on the official government site yourself.
For background on what is currently open, read funding or grants for digital marketing in Ontario.
4. Scope and CAD pricing
You should hear a clear scope and CAD pricing for any retainer or one-time Match package, with ad spend and phone lines kept separate. Our post on SEO cost in Ontario in 2026 lists the published tiers.
5. Exact next steps
The call ends with exact next steps and what appears in the client portal after signup, so nothing is left ambiguous.
What you should leave with
- A written sense of priorities.
- The two or three fixes that matter most right now.
- A clear view of which funding programs are worth pursuing.
Higher-tier retainers include the call; others can book it separately after completing the free audit and questionnaire.